With his last album; he had the song with "keisha cole", GAME'S PAIN, a decent song, and then he had the second single with "lil wayne", a certified single. But with this album, he went on another direction with the album, maybe cos he is back in "jimmy iovine's" eye, and he really wants to impress.
He practically made his last two albums all by himself, with nobody telling him what to do and who to feature; he was just doing him, and i must say, they came out fantastic. But, i think i can say he is confused on this one, or their is a lot of pressure on him to make radio friendly songs, and he isn't built that way, and he tries to balance it, but the pharell thing ain't really catching people.
I think making the album with pharell doing like half of the tracks is really going to affect him. People are not used to hearing game on "neptune type" beats, they want to hear game on banging beats, like the ones that duo producers, "cool n dre" usually make for him. If you would ask me, i would have loved if cool and dre produced the bulk of the tracks on the album, then he gets a couple of other producers to walk on like 5 or 6 tracks, that would have sounded uniform. And he was all about cool n dre at the begining of the project, so i don't know what made him chnage lanes.
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