“We wanted to make sure that we paid it forward, offering to the consumer what Tommy used to offer us,” Ronnie Fieg explains to us. We’re sitting in the middle of a master bedroom overlooking the sparkling, turquoise water 2,000+ miles away from New York City, on the private island of Mustique. The Tommy that Kith’s founder is referring to? Tommy Hilfiger, of course. And the master bedroom we’re sitting in? Hilfiger’s very own—nestled on the top floor of his villa on the invite-only island. We’re here to celebrate Kith’s second-ever collaboration with Tommy Hilfiger. It’s a collection Fieg feels very connected to, having grown up loving the brand and the sailing lifestyle it represented in the ’90s (and is what this most recent collection pays homage to).
The design process started with Fieg hand-selecting pieces from the Tommy Hilfiger archive to highlight and recreate for the collection. “It was about picking the pieces that touched my heart when I was a kid,” Fieg says. “All the pieces that we worked off of really resonated with what I loved growing up.”
Joining us on this paradisiacal trip are multihyphenates, Nigel Sylvester and Sami Miro. They’re two out of a group of 50 Kith friends and family that will call Mustique home for the rest of the week, testing out the product in its intended environment. Naturally, we wasted no time jumping right into it, outfitting Sylvester and Miro in lightweight cotton tracksuits, swimsuits, logo-emblazoned camp sets, reversible bucket hats, and color-blocked polos from the collection. We explored Hilfiger’s perfectly curated villa, capturing the pieces in their natural habitat. Cue in: a strong desire to learn how to sail and conquer every other beach and outdoor activity, ever.
Click through the below gallery to read about how Sylvester and Miro’s first memories with the Kith, why the collection is based around sailing, and why this one is so special to Fieg.
0 Yorumlar